Welcome to DIY SEO

Thank you for joining the course! This course will guide you through the process of implementing basic SEO elements on your website. This will ensure you have a strong starting base, which allow for more advanced SEO strategies in the future.

We'll focus on the following SEO elements:

• Keywords
• Page titles
• Page descriptions
• Headings
• Image optimisation

Through the course, you'll prepare your SEO elements and implementation instructions will be provided in the final section.

Are you ready? Let's get stuck into it.

What is SEO?

SEO (Search Engine Optimisation) is the process of optimising your website to appear in search results for relevant keywords. The end goal is to appear higher up in search engine rankings, which in turn will increase the quantity and quality of website traffic.

In other words, with SEO we are trying to get your website to appear higher in the search results to increase traffic and improve sales.

Why is SEO important?

SEO is important, as it helps to put your business in front of people who are actively searching for a product or service you sell.

Without the basic SEO elements in place, it's difficult for a search engine to understand your website and therefore, more difficult for your website to appear in search results.

Before you get started

I've created a simple SEO document that you will use throughout this course. Before you get started, open the document here.

You will be prompted to make a copy - simply click Make a copy and you can save it to your Google Drive.

If you're ready to learn about Keywords, click the Complete and continue button at the top of the screen.